Here's how it works!

  • Apply

    Do you love creating Instagram & Tiktok content of you and your pup? Fill out our super simple application above! If accepted you will be on your way to earn discounts, sneak peaks, and more!

  • Share

    It’s a dog’s world, we’re just living in it! We love seeing how you incorporate Lucy & Co. into your daily life. So snap that adorable pic of your pup and tag us at! Don’t forget to tell your friends, family & followers about your unique code, too.

  • Connect

    Dog people, unite! Follow us on all our social channels ( so we can stay connected! Don’t forget to engage with your fellow dog people & friends, too! 

Frequently Asked Questions

Our Mission

We're the creators of @dogsofinstagram and self-proclaimed purveyors of cuteness. Lucy & Co. is inspired by Lucy, our 14-year-old Bugg (Pug + Boston Terrier). The “& Co” is a nod to all the dog lovers that make up the Lucy & Co. community. Our team, our customers and the organizations and brands we partner with.

Our menagerie of a team is comprised of people making beautiful products toward a shared life with human’s best friend.

Our commitment to beautiful, high quality dog goods is a reflection of the way we think about our dogs. They’re our best friends, our siblings, and sometimes our only children. Lucy & Co. was built on the idea that dogs are deserving.

Dogs deserve homes. Dogs deserve loving families. Dogs deserve prominence in society. Dogs deserve beautiful designs. Dogs deserve thoughtful materials and technical touches. Dogs deserve conscientious brands. Dogs deserve the world. Dogs deserve a fun ambassador program to enjoy!

Why Should I Join?

Join our Ambassador Community and be proud to share pictures of your pup in super cute gear! You’ll  earn exclusive discounts, rewards, and more. We have lots planned for you...including free gifts, exclusive competitions, a dog-loving community and sneak peeks!

Who Can Become an Ambassador?

If you love Lucy & Co., creating content & love posting on social... It’s your time to shine! You need to be over the age of 18, have more than 2,500 followers on Instagram, and of course, be one of our biggest fans!

Do I have to give you my Instagram and/or Tik Tok Handle(s)?

Yes, you do! We LOVE Instagram and Tik Tok and to be a brand ambassador we want to see how enthusiastic you are about Lucy & Co. on your own accounts! Make sure to your accounts are public so our Team can see your content!

Check out our Instagram to see featured Ambassadors!

The more you share, the more chances you have to be featured on our Instagram!

Explore Customer Favorites!

Our most loved, most purchased styles.