Here's how it works!

  • Apply

    Do you love creating Instagram & Tiktok content of you and your pup? Fill out our super simple application above! If accepted you will be on your way to earn discounts, sneak peaks, and more!

  • Share

    It’s a dog’s world, we’re just living in it! We love seeing how you incorporate Lucy & Co. into your daily life. So snap that adorable pic of your pup and tag us at @lucyand.co! Don’t forget to tell your friends, family & followers about your unique code, too.

  • Connect

    Dog people, unite! Follow us on all our social channels (@lucyand.co) so we can stay connected! Don’t forget to engage with your fellow dog people & friends, too! 

Frequently Asked Questions

Our Mission

We're the creators of @dogsofinstagram and self-proclaimed purveyors of cuteness. Lucy & Co. is inspired by Lucy, our 14-year-old Bugg (Pug + Boston Terrier). The “& Co” is a nod to all the dog lovers that make up the Lucy & Co. community. Our team, our customers and the organizations and brands we partner with.

Our menagerie of a team is comprised of people making beautiful products toward a shared life with human’s best friend.

Our commitment to beautiful, high quality dog goods is a reflection of the way we think about our dogs. They’re our best friends, our siblings, and sometimes our only children. Lucy & Co. was built on the idea that dogs are deserving.


Dogs deserve homes. Dogs deserve loving families. Dogs deserve prominence in society. Dogs deserve beautiful designs. Dogs deserve thoughtful materials and technical touches. Dogs deserve conscientious brands. Dogs deserve the world. Dogs deserve a fun ambassador program to enjoy!

Why Should I Join?

Join our Ambassador Community and be proud to share pictures of your pup in super cute gear! You’ll  earn exclusive discounts, rewards, and more. We have lots planned for you...including free gifts, exclusive competitions, a dog-loving community and sneak peeks!

Who Can Become an Ambassador?

If you love Lucy & Co., creating content & love posting on social... It’s your time to shine! You need to be over the age of 18, have more than 1,000 followers on Instagram, and of course, be one of our biggest fans!

Do I have to give you my Instagram and/or Tik Tok Handle(s)?

Yes, you do! We LOVE Instagram and Tik Tok and to be a brand ambassador we want to see how enthusiastic you are about Lucy & Co. on your own accounts! Make sure to your accounts are public so our Team can see your content!

Do you have a code of conduct?

Yes! As an ambassador representing Lucy & Co., you must agree that you will not post content on any platform, as determined by The Lucy & Co. team, in its sole discretion, that:

  • is pornographic, sexually explicit or suggestive, or contains profanity or nudity;
  • is violent, derogatory, or racist of any ethnic, racial, gender, religious, professional or age group;
  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing);
  • promotes any activities that may appear unsafe or dangerous;
  • is obscene or offensive, or endorses any form of hate or hate group;
  • defames, misrepresents or contains disparaging remarks about other people or entities;
  • communicates messages or images inconsistent with the positive images and/or good will with which Lucy & Co. wishes to associate;
  • violates any law.

Ambassador of the Month

Get to know @einzelda, one of our best furiends & biggest fans of Lucy & Co.! Ein has been an ambassador with us since 2022, and all we have to say is...time sure flies when you’re having fun!

A few things to know about Ein:

  • Ein’s go-to items are currently sweaters and the No-Pull harnesses. Her favorite sweater is the Let's Groove sweater.
  • Ein has toured over 25 dog friendly breweries outside & around New York! Some favorites include: Brewery Ommegang in Cooperstown, NY, Allied Brewing in Altamont, NY, and BrewDog DogTap in Columbus, Ohio.
  • Ein's first Lucy & Co. item was the Space Doodle Reversible Harness with the matching leash! It's still a favorite item... as Ein is a data dog!
CHECK OUT EIN'S INSTA

Check out our Instagram to see featured Ambassadors!

The more you share, the more chances you have to be featured on our Instagram!

Explore Customer Favorites!

Our most loved, most purchased styles.