Here's how it works!

  • Apply

    Do you love creating Instagram & Tiktok content of you and your pup? Fill out our super simple application above! If accepted you will be on your way to earn discounts, sneak peaks, and more!

  • Share

    It’s a dog’s world, we’re just living in it! We love seeing how you incorporate Lucy & Co. into your daily life. So snap that adorable pic of your pup and tag us at! Don’t forget to tell your friends, family & followers about your unique code, too.

  • Connect

    Dog people, unite! Follow us on all our social channels ( so we can stay connected! Don’t forget to engage with your fellow dog people & friends, too! 

Frequently Asked Questions

Our Mission

We're the creators of @dogsofinstagram and self-proclaimed purveyors of cuteness. Lucy & Co. is inspired by Lucy, our 14-year-old Bugg (Pug + Boston Terrier). The “& Co” is a nod to all the dog lovers that make up the Lucy & Co. community. Our team, our customers and the organizations and brands we partner with.

Our menagerie of a team is comprised of people making beautiful products toward a shared life with human’s best friend.

Our commitment to beautiful, high quality dog goods is a reflection of the way we think about our dogs. They’re our best friends, our siblings, and sometimes our only children. Lucy & Co. was built on the idea that dogs are deserving.

Dogs deserve homes. Dogs deserve loving families. Dogs deserve prominence in society. Dogs deserve beautiful designs. Dogs deserve thoughtful materials and technical touches. Dogs deserve conscientious brands. Dogs deserve the world. Dogs deserve a fun ambassador program to enjoy!

Why Should I Join?

Join our Ambassador Community and be proud to share pictures of your pup in super cute gear! You’ll  earn exclusive discounts, rewards, and more. We have lots planned for you...including free gifts, exclusive competitions, a dog-loving community and sneak peeks!

Who Can Become an Ambassador?

If you love Lucy & Co., creating content & love posting on social... It’s your time to shine! You need to be over the age of 18, have more than 1,000 followers on Instagram, and of course, be one of our biggest fans!

Do I have to give you my Instagram and/or Tik Tok Handle(s)?

Yes, you do! We LOVE Instagram and Tik Tok and to be a brand ambassador we want to see how enthusiastic you are about Lucy & Co. on your own accounts! Make sure to your accounts are public so our Team can see your content!

Do you have a code of conduct?

Yes! As an ambassador representing Lucy & Co., you must agree that you will not post content on any platform, as determined by The Lucy & Co. team, in its sole discretion, that:

  • is pornographic, sexually explicit or suggestive, or contains profanity or nudity;
  • is violent, derogatory, or racist of any ethnic, racial, gender, religious, professional or age group;
  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing);
  • promotes any activities that may appear unsafe or dangerous;
  • is obscene or offensive, or endorses any form of hate or hate group;
  • defames, misrepresents or contains disparaging remarks about other people or entities;
  • communicates messages or images inconsistent with the positive images and/or good will with which Lucy & Co. wishes to associate;
  • violates any law.

Ambassador of the Month

Introducing Pinot, an an adorable Toy Poodle who has been an ambassador with us since November of 2023! He’s an NYC pup with great style and an even funnier personality!

A few things to know about Pinot:

  • Pinot is 1.5 years old! He is the only American of the family as his pawrents are French (Mom) and Italian (Dad).
  • We love the Reversible Harnesses (& the soft sweaters during Winter time, especially the Christmas ones!).
  • We update Pinot's wardrobe according to the season. We are currently obsessed with the Set Sail Reversible Harness as we cannot wait for Summer ☀️⛴️

Check out our Instagram to see featured Ambassadors!

The more you share, the more chances you have to be featured on our Instagram!

Explore Customer Favorites!

Our most loved, most purchased styles.