☀️ Top 3 Dog Fashion Trends for Summer: Color, Comfort & Personality!

Summer is heating up—and so is your pup’s wardrobe! Whether your dog’s a beach bum, a brunch date, or the life of the dog park, this season is all about bold self-expression, comfort that can handle splash zones, and looks that turn heads. Let’s dive into the top 3 dog fashion trends for summer 2025!

🐾 1. Mix & Match: Bright Solids + Playful Prints
Why choose between a bold solid or a fun print when your pup can wear both? This summer, we’re seeing a surge of vibrant, mix-and-match styles—think bold solids paired with trendy prints or a classic gingham mixed with bubblegum pink. It’s all about creating an eye-catching, feel-good look.

Try this trend with our reversible harnesses and soft bandanas. Pair a bright collar with a floral leash or clash (on purpose!) for that trendy “I woke up like this” vibe.

Style inspo: Lucy & Co.'s Y2K Baby and Take a Bow collections are made for mixing and matching in style.

💦 2. Splash-Ready: Waterproof Neoprene Everything
Dogs love summer for one thing: WATER. Whether they’re hitting the lake, pool, or sprinkler in the backyard, waterproof gear is a must. Neoprene is our go-to fabric—lightweight, quick-drying, and so comfy your pup will forget they’re even wearing it.

Shop the look: Our waterproof walk gear in juicy summer colors is built for both form and function. Think: stylish enough for Instagram, tough enough for a hike.

🎨 3. Personality Prints: Let Your Dog’s Style Speak
Every pup has a vibe—and this season, we’re dressing them like it. Whether your dog is sassy, sweet, wild, or just a little weird (in the best way), there’s a print that captures their personality.

Some of our faves:
Coquette cuties in dainty bows and florals
🪩 Party pups rocking funky checkers and smiley faces
🌵 Adventurers donning cacti, mountains, and earthy tones
🤠 Western babes in bold bandanas and cowboy prints

Not sure what your dog’s aesthetic is? Let their zoomies, snuggle style, or favorite toy guide you here!

🎉 Final Woof
This summer, let your dog be the style icon of the sidewalk. Whether you’re mixing up prints, diving into neoprene, or dressing to match your dog’s big personality, the key is to have fun—and take LOTS of pics.

Need some fashion help? Explore Lucy & Co.'s newest collections and get your pup’s summer wardrobe sorted.

📸 Tag us in your pup’s fit check with #lucyandco for a chance to be featured!

 

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Explore our newest gear!

With gear this bold, and prints this fun, there’s always a reason for a new little something. Here’s the new stuff we’re excited about, right now.