Lucy & Co. Fall 2018
Continuing our mission to offer quality and unique items to dogs and their humans, we’ve updated the Lucy & Co. Outerwear Collection to further reflect our commitment to quality and timeless design.
In addition to expanding our new line of reversible dog harnesses and matching leashes, we’ve been busy updating and perfecting our Outerwear Collection. While the principles behind our Puffer Vests and Hoodies have stayed the same, we’ve refreshed these signature pieces to reflect our fun, fresh approach to goods that make dogs and their humans happy. We think it’s important that we share the inspiration for these updates and how we went about designing these garments:
These hoodies and puffer vests were and are still inspired by dogs that brave the cold, keeping performance, stylish comfort, and Lucy & Co’s obsession with attention to detail in mind. We founded Lucy & Co. on the principles of timeless design and a commitment to quality. Our mission remains simple: to create a store full of things that make dogs and their humans happy. Our customers are mindful of what they select for their dogs. They appreciate when fashion and function are of equal importance in a product’s manifestation. They are honest in sharing feedback about their purchases, because they are passionate about their dogs and believe they deserve the best. We’ve collected feedback from you and made additions that we think you and your pup will really appreciate!
Our Puffer Vests were a huge hit with our customers, prompting us to introduce a couple of plaid print options last fall. Having received great feedback about both the solids and the printed plaid vests, we decided to combine them. That’s right! Our new Puffer Vests will be reversible, allowing your pup to switch the style up in just seconds. The new vests will be water repellant on both sides, ensuring that our furry friends can continue to enjoy the outdoors year-round with their human companions.
The Lucy & Co. Hoodie received a face-lift as well. For this fall/winter season, we traded in amusing sayings for classic styles with custom-printed pops of fun. This garment will launch in two complementing designs that pull contrasting prints from our vest and harness collections. In addition to this design update, we sourced a softer and slightly heavier poly/cotton fleece intended to keep your pup as snuggly and warm as possible during those chilly fall/winter months.
These garments look great, but better function didn’t go overlooked. Earlier this year, we surveyed customers who had purchased and returned or exchanged the vest because it didn’t fit their dog. We received some great feedback and went to work taking our learnings and turning them into actions. We started by making fit adjustments across all sizes that will allow our dogs to move more freely inside the puffer vest regardless of what size they wear. Then, we shifted our attention to our larger, furrier friends. Responding to popular demand, we added a size 2XL to both the the vests and the hoodies because big dogs need love too!
We didn’t stop there. After perfecting both form and function, we worked to make cost-saving improvements to the way in which we produce our vests. Now, we’re taking those savings and passing them on to our customers by lowering the MSRP on both collections. We figured your wallet might appreciate that.
The end result: two new designs and five exciting products that we are proud to place the Lucy & Co. name on.
HOW DO I GET MY PAWS ON IT?
Comment below telling us which puffer vest and/or hoodie you can’t wait to get your paws on and why. We’ll email the lucky winner by Friday, 8/31
The collection will become available here on 9/10. Until then, add yourself to the waiting list to be first to find out.
Shop the collection here.