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Introducing the Lucy & Co. Collection

For the first time ever, Lucy & Co. is excited to reveal two original garments dreamt up by our team and made in New York City. This sweatshirt and puffer vest were inspired by dogs that brave the cold, keeping performance, stylish comfort, and Lucy & Co’s obsession with attention to detailed quality in mind. These inaugural Lucy & Co. designs serve as signature pieces that tease at what is to come in future collections.

“Design matters because it's allows us to express ourselves. We express ourselves through the things we decorate our home with, the clothes our children wear, and the clothes we put on our dogs.”

We founded Lucy & Co. on the principles of timeless design and a commitment to quality. Our mission remains simple: we aim to build the the best online shop for dog apparel and accessories. We started by partnering with human-goods brands that we admired. Launching with just two collections, we began by shipping product out of our tiny apartment in Minneapolis. Since launching in August 2014, we have collaborated with amazing makers and designers for over a year.

In this time, we have had the privilege of getting to know our customers and the needs of their beloved dogs, developing a good sense for what our customers are looking for and what excites them. Our customers are mindful of what they select for their dogs. They appreciate when fashion and function are of equal importance in a product’s manifestation. They are honest in sharing feedback about their purchases, because they are passionate about their dogs and believe they deserve the best. Fueled by this insight, we are driven to dream up new products that excite and delight, pushing ourselves to the next level in what we offer our customers.The Lucy & Co. label gives us the opportunity to create products that do just that. Now, we are ready to make something special: our own designs. We had the vision and we teamed up with a talented designer in New York to bring this next chapter to life. Inspired by our Northern climate in Minnesota, we begin with what we know best: how to dress for the cold. We want to make garments that help dogs enjoy the outdoors year-round with their human companions.

A hooded sweatshirt. A puffer vest. These are items that every adventurer has in their wardrobe. But does your dog? While creating the sweatshirt and puffer vest, our design team built these garments around details that make the difference. We focused on offering two products in varying fabric weights for different climates and needs. We opted to develop clothing that allows dogs the freedom to be a dog, providing range of motion and easy care instructions. We finished these pieces off with piping embellishments on the sweatshirts and two different metal zippers on the puffer vests, because not only do performance details matter, but we believe that style details can take a garment to the next level.

After finalizing our designs, we chose high quality fabrics with performance in mind. The sweatshirt’s cotton/rayon blend will offer layering warmth, yet breathe. The poly-filled vest is made of a fabric with a water repellant finish so that your dog can enjoy time outside in the snow. These fabrics are sourced from China, allowing us to keep our materials cost down, invest in design and manufacturing at home, while offering pet apparel at a reasonable price. We were intentional about how we conducted this process from start to finish, with considerable thought and research going into each step of the process. The result: two new designs and four exciting products that we are proud to place the Lucy & Co. name on.

Lucy & Co’s commitment to quality dog goods represents the seismic evolution of how we think about our pets. In much of the world, the importance of pets is becoming recognized for the esteemed roles of companionship that pets play in our lives. Dogs are our best friends, our siblings, and sometimes our only children. The furriest member of the family, Lucy & Co. was built on the idea that dogs deserve nice things too. In the future, customers can expect to see a growing collection of our original, trendsetting designs alongside impressive collaborations. We will continue to push the envelope in our shop’s product offerings in our quest to be the favorite dog apparel and accessories shop.

Want to win a piece of our new collection? Comment below: tell us which garment from this collection you're most excited about and why.* 

*We'll pick a winner and announce on Thursday, January 14th. 

Photography by the very talented Roy Son

Lucy & Co.

Comments

Lucy & Co.

Hi! I have two fur babies – a bossy little miniature pinscher named Kona and the sweetest solid black German Shepherd named Kika. Kika stays pretty warm in the winter but Kona won’t hardly touch her paws on the snow when it starts coming down! Kona could really use the green puffer coat. Kika and Kona play a lot and often Kona ends up losing her coat and freezing her bootie off while we are gone! The durable fabric and perfect fit we know your company provides would be a great solution to Kona’s shivers!! We love your unique products – Kika and Kona both have enjoyed showing off their sassy new clothes from Lucy & Co after a friend referred you! Thanks for this great blog! ❤️ The Sagers

Lucy & Co.

I loved reading this blog post. It really made me feel the passion that the designers have. If I could choose I piece for my dog it would be the green puffy jacket. We live in Illinois and travel to our family in Wisconsin where the winters are long and cold. The vest would be perfect because like the post says, it is made of high-quality fabric and it is water resistant so Lena, my goldendoodle could enjoy lots of time in the snow. Lena is like my first child to me, she deserves the best and Lucy & Co. provides that.

Lucy & Co.

Hey Evewyone,

My name is Hope & I am 15yrs old & deaf. I was found a couple of months ago on the streets of Nashville & was so weak I could barely stand up. I was taken to animal control where they decided not to put me up for adoption & we’re going to euthanize me. My new foster mom saw my story & begged a rescue group to help her save me & they did! I now love with my foster mom & two 4 legged sisters Lexi & Chloe. I am her furever hospice foster because I am also heart worm positive. I was skin & bones when I was found & get cold vewy easily. I would love to have any piece of your new Lucy & Co line that you think would keep me the warmest. I have my own Facebook page of you would like to read more about me & see photos of me at https://www.facebook.com/hopesjourney15/

Thank you for creating this line for me & my furry fwiends.

Hope?

Lucy & Co.

Schatzi is a 7lb mini dachshund that has turned out to be my best friend! She was a drop off (common out here in the country). She loves clothes and loves to keep warm. She would LOVE the wool blanket more than anything on earth as you can find her snuggled deep in a blanket most of her downtime! She also loves the puffer vests. She doesn’t have a vest yet, so it would be great. She would love to sport a Lucy & Co vest here in Ohio!

Lucy & Co.

Congratulations on creating the Lucy & Co. Collection, they are beautiful! My beagle, Anna Belle, loves wearing gear, and gets so excited when we bring her home a new sweater, shirt, or bandana. I showed her your new gear, and she said she liked the teal sweatshirt, with the gray hood. She said, “Aroo!”, which means I love Lucy & Co.!
Thank you for all that you do for pet parents, you and your team continue to amaze me with the quality products you provide for our furbabies. We will continue to support Lucy & Co., and refer you to our friends and family!

Lucy & Co.

I would love to win the hoodie in the blue and gray color – it would match my fur pawbulously. I stay fairly warm but I need an extra layer of warmth and coziness for those freezing cold days coming up! We would be so thrilled to try out your products. Check us out on Instagram @hudson_miniaussie. ?❤️

Lucy & Co.

My puppy Brody would look smashing in the blue puffer vest. He’s still a baby and needs extra protection against the cold wind tunnels in NYC. The puffer vest is both fashionable and practical. It also doesn’t hurt to show some Made in NY pride!

Lucy & Co.

My little dachshund Pixie would love one of the hoodies
She is a tiny little doxie at only 8lbs at 7 years old. Pixie is cold natured and loves to be dressed in something warm and comfy, especially after a bath.

Lucy & Co.

My 2 French Bulldogs would love the hoodies, one for each color. Willow would also would love a puffer vest going out in the cold, she has allergies and scratches her her off in spots. Your products are amazing and thank you you for the opportunity to win.

Lucy & Co.

My Pekingese would look pimp in a puffer vest. She’s a rescue pup who’s hair has just now growing back from prior abuse. Thanks!

Lucy & Co.

My adorable dachshund Chai would look so sweet in the grey hooded sweatshirt! Here in Australia it doesn’t get extremely cold, but the sweatshirt will keep her comfortable in our winter :) all the pieces are beautiful, and I love the handiness of having a hole for the lead! Great designing! X
Ps. Winner announced on Thursday Jan 7th? Oops?! Hehe :)

Lucy & Co.

I love the hoodies, my little guy would look so handsome in either color! They look really soft and warm for the frigid weather!

Lucy & Co.

I love the hoodies, my little guy would look so handsome in either color! ?

Lucy & Co.

I just ordered 2 of the hoodie sweatshirts, which look perfect for my Mini Bulldogs. But i would love to win a puffer vest because we live in Wisconsin where temperatures are currently below zero!

Lucy & Co.

Adorable new clothing, it’s hard to decide which my dog, Steve, would benefit more from! I think puffer vest might be best because we’re from Chicago where we have harsh cold winter winds. Steve will need an extra layer of protection to keep him warm while outside.

Lucy & Co.

I rescued my dog Chief about 3 years ago and we have been going on adventures ever since! The hooded sweatshirt would come in handy in this unpredictable Texas winter weather.. It’s been very wet and chilly this year! We love both sweaters and I plan on purchasing one either way, but winning one would be even cooler!

Lucy & Co.

Either one of the sweatshirts! My dog Skittles is a Chilhasa mix and typically has long hair during the winter but she was recently diagnosed with diabetes. This has resulted in shaving her so I can see to give her shots! Since she’s lost weight from the diabetes and not having any fur none of her clothes fit her so she needs more sweatshirts to keep warm! She would love one of those sweatshirts! ?

Lucy & Co.

My rescue beagle mix Libby would love the puffer vest for our hikes in the brisk New England air.

Lucy & Co.

My jack Russell and German shepard/shar pei pups would love this! We go on tons of adventures and this would help keep either one warm and happy!

Lucy & Co.

The puffer vest is too cute for words!

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