Introducing the Lucy & Co. Collection
For the first time ever, Lucy & Co. is excited to reveal two original garments dreamt up by our team and made in New York City. This sweatshirt and puffer vest were inspired by dogs that brave the cold, keeping performance, stylish comfort, and Lucy & Co’s obsession with attention to detailed quality in mind. These inaugural Lucy & Co. designs serve as signature pieces that tease at what is to come in future collections.
“Design matters because it's allows us to express ourselves. We express ourselves through the things we decorate our home with, the clothes our children wear, and the clothes we put on our dogs.”
We founded Lucy & Co. on the principles of timeless design and a commitment to quality. Our mission remains simple: we aim to build the the best online shop for dog apparel and accessories. We started by partnering with human-goods brands that we admired. Launching with just two collections, we began by shipping product out of our tiny apartment in Minneapolis. Since launching in August 2014, we have collaborated with amazing makers and designers for over a year.
In this time, we have had the privilege of getting to know our customers and the needs of their beloved dogs, developing a good sense for what our customers are looking for and what excites them. Our customers are mindful of what they select for their dogs. They appreciate when fashion and function are of equal importance in a product’s manifestation. They are honest in sharing feedback about their purchases, because they are passionate about their dogs and believe they deserve the best. Fueled by this insight, we are driven to dream up new products that excite and delight, pushing ourselves to the next level in what we offer our customers.The Lucy & Co. label gives us the opportunity to create products that do just that. Now, we are ready to make something special: our own designs. We had the vision and we teamed up with a talented designer in New York to bring this next chapter to life. Inspired by our Northern climate in Minnesota, we begin with what we know best: how to dress for the cold. We want to make garments that help dogs enjoy the outdoors year-round with their human companions.
A hooded sweatshirt. A puffer vest. These are items that every adventurer has in their wardrobe. But does your dog? While creating the sweatshirt and puffer vest, our design team built these garments around details that make the difference. We focused on offering two products in varying fabric weights for different climates and needs. We opted to develop clothing that allows dogs the freedom to be a dog, providing range of motion and easy care instructions. We finished these pieces off with piping embellishments on the sweatshirts and two different metal zippers on the puffer vests, because not only do performance details matter, but we believe that style details can take a garment to the next level.
After finalizing our designs, we chose high quality fabrics with performance in mind. The sweatshirt’s cotton/rayon blend will offer layering warmth, yet breathe. The poly-filled vest is made of a fabric with a water repellant finish so that your dog can enjoy time outside in the snow. These fabrics are sourced from China, allowing us to keep our materials cost down, invest in design and manufacturing at home, while offering pet apparel at a reasonable price. We were intentional about how we conducted this process from start to finish, with considerable thought and research going into each step of the process. The result: two new designs and four exciting products that we are proud to place the Lucy & Co. name on.
Lucy & Co’s commitment to quality dog goods represents the seismic evolution of how we think about our pets. In much of the world, the importance of pets is becoming recognized for the esteemed roles of companionship that pets play in our lives. Dogs are our best friends, our siblings, and sometimes our only children. The furriest member of the family, Lucy & Co. was built on the idea that dogs deserve nice things too. In the future, customers can expect to see a growing collection of our original, trendsetting designs alongside impressive collaborations. We will continue to push the envelope in our shop’s product offerings in our quest to be the favorite dog apparel and accessories shop.
Want to win a piece of our new collection? Comment below: tell us which garment from this collection you're most excited about and why.*
*We'll pick a winner and announce on Thursday, January 14th.
Photography by the very talented Roy Son